For as long as I’ve been blogging, it took me a good while to learn what a landing page is and actually does, let alone to understand the importance of a landing page. For those of you in the same boat I once was, a landing page is defined simply as the page someone lands on when they arrive at your blog or website.
However, many bloggers misunderstand the purpose of a landing page, or why they should even want one. Learning to use them more effectively can provide a better user experience for your visitors as well as more profits.
Not a One Size All Approach
One of the most common approaches to a landing page is to create one for everything. Every advertisement, blog post, social media post and email message leads readers to the same page. This is actually a mistake. It can make it extremely difficult to determine what efforts are generating the best results in terms of readership and potential clients. It also makes it less compelling to your readers and followers.
For example, let’s say you email your list and you tell them about the fantastic new book you’ve released. Instead of sending them to your one size fits all landing page, why not send them to a landing page created specifically for your new book? You certainly wouldn’t want to send them to one landing page where your primary goal is to capture new subscribers. They’ve already subscribed.
The takeaway is to create a unique landing page for each goal or initiative. Let’s say you want to promote your new ebook on Facebook … you’d create a unique landing page for that Facebook content. You can promote the same ebook to your email list but you’ll send them to a different landing page. They’re a different audience with a stronger connection to you, they’ve subscribed to your list, and therefore your landing page should be created specifically for them. This way, you can speak to them directly in the way that you always do, and they won’t be thrown for a loop.
Creating Landing Pages
If you operate a WordPress based website then creating multiple landing pages may seem overwhelming and complicated. Rest assured that there are several quality plug-ins that help you not only create but manage multiple landing pages on WordPress. They generally also offer opt-in pages and forms as well as templates to help you design and style your landing pages. One of my personal favourites is Form Pages by WPForms.
Form Pages by WPForms is excellent for WordPress because it lets you build custom form landing pages and combine it with other powerful WPForms features such as payment integrations, user registration, smart surveys, conditional logic, marketing integrations, form abandonment technology, and loads more.
You Reap the Benefits Too
It’s important to note that when you create unique landing pages for each of your goals, projects and initiatives, you benefit in multiple ways. You are better able to craft a tailored message to your audience – which is a surefire way to find yourself feeling good about your work. Let’s be honest … we all want to feel as amazing as possible about our projects at the end of the day!When you use landing pages, you’re better able to tweak the page to generate more readers and ultimately more fulfilling results. Click To Tweet
When you use landing pages, you’re better able to tweak the page to generate more readers and ultimately more fulfilling results. You’re also able to discern what marketing efforts are working and which ones aren’t though the use of strategic analytics.
All of this put together will help you better focus and aim the intended direction of your creative projects, which of course saves you more time and will help you maximize your use of that time.